Groucho x Absolut Elyx
Elevating Outdoor Comfort: Cube Projects Ltd’s Collaboration with Groucho, Absolut Elyx, and Shaun Clarkson ID
At Cube Projects Ltd, we specialize in bringing brand identities to life through bespoke design solutions. Our recent project with Groucho and Absolut Elyx, in collaboration with Shaun Clarkson ID, is a perfect example of how thoughtful design can transform a space while reinforcing a brand’s image. This project saw us creating custom outdoor cushions, featuring the iconic SKAL logo, that not only enhanced the venue’s outdoor seating area but also elevated the overall guest experience.
The Vision: Branding Meets Comfort
When Groucho and Absolut Elyx approached us, they had a clear vision: to create a luxurious outdoor seating area that reflected their brands’ unique identities while providing comfort for their guests. Shaun Clarkson ID, known for their innovative approach to interior design, brought their creative expertise to the table, helping to shape the project’s direction.
The key element of this project was the creation of bespoke outdoor cushions. These cushions needed to be more than just functional—they had to be a visual extension of the Groucho and Absolut Elyx brands. To achieve this, we focused on incorporating the famous SKAL logo, a symbol synonymous with Absolut Elyx, into the cushion design. The result was a collection of outdoor seating options that are as stylish as they are comfortable.
Crafting the Bespoke Cushions
Creating these bespoke cushions involved several crucial steps:
Design Alignment: We worked closely with Shaun Clarkson ID to ensure that the cushion design aligned perfectly with the brand aesthetics of both Groucho and Absolut Elyx. The SKAL logo was meticulously integrated into the fabric design, maintaining its iconic look while adding a fresh, modern twist suitable for outdoor use.
Material Selection: Given that these cushions were meant for outdoor use, we selected high-quality, weather-resistant materials that would withstand the elements without compromising on comfort. The durability of the materials was key to ensuring that the cushions would remain a long-lasting feature in the outdoor space.
Printing and Production: Using advanced printing techniques, we brought the SKAL logo to life on the fabric, ensuring sharp, vibrant colors that would stand out. The production process was closely monitored to maintain the highest standards of quality, resulting in cushions that are both visually striking and incredibly comfortable.
The Result: A Branded Outdoor Oasis
The bespoke cushions we created have transformed the outdoor space at Groucho, adding a layer of branded elegance that resonates with both the Groucho and Absolut Elyx identities. The SKAL logo, a central feature of the design, serves as a powerful branding tool, subtly reinforcing the partnership between the two iconic brands while enhancing the guest experience.
These cushions have not only added aesthetic value to the outdoor area but have also made it a more inviting and comfortable space for guests to enjoy. Whether it’s a casual afternoon gathering or an evening event, the outdoor seating area now offers a perfect blend of style, comfort, and brand presence.
Conclusion
At Cube Projects Ltd, we understand the importance of integrating brand identity into every aspect of a space. Our collaboration with Groucho, Absolut Elyx, and Shaun Clarkson ID is a testament to our ability to deliver bespoke design solutions that are both functional and reflective of a brand’s unique character.
If you’re looking to elevate your space with custom design solutions that align with your brand’s vision, Cube Projects Ltd is here to help. Contact us today to learn more about how we can bring your ideas to life, just as we did for Groucho and Absolut Elyx with our bespoke outdoor cushions.